Elicit Projects
The identity development and brand book for Elicit Projects, Paris/Shanghai, were created to reflect a sense of constant change and flux. The most basic design elements, the dot and the line, were used to map Elicit Project’s creative DNA. Structurally, the identity was created and programmed to transform, recompose and renew itself.
Its generative code, representing this philosophy, lives online as a digital sculpture.
Creative Director, Concept Artist: Saulo Madrid
Art Direction Digital Conceptualization: Jonas Johansson
Alexander Wallin: Sound Designer
Programming: Eduard Prats Moinier