Alexander Wang SOHO Flagship Store
Commissioned Digital Art Project / Responsive Architecture
NYC’s Fashion’s Night Out, Fashion Week 2011

The store front windows were transformed into flexible semi-transparent AV membranes. This elegant installation augmented the existing architecture and reflected the inside of the store in real-time. The projections were visible from both sides of the windows – allowing visitors inside to see outside and visitors outside to ‘peak into’ an exclusive fashion event.

Art Direction and Conceptual Artist: Saulo Madrid
Lead Responsive Design and Software: Morgan Sutherland
Responsive Design, Sound, IP production, Main Collaborator: Professor Xin Wei Sha, the Topological Media Lab